What They Are
Digital tools that solve specific business problems. These include:
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Invoice generators for freelancers
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Social media scheduling tools
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Customer relationship management (CRM) systems
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Email marketing automation
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Project management tools
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Accounting software for small businesses
The Problem-Solution Close
Opening:
“How do you currently [send invoices/schedule posts/track customers/manage projects]?”
Let them describe their current method. Usually, it’s Excel, manual work, or nothing.
Problem:
“That takes how many hours per week? And how many mistakes happen? What happens when you forget to follow up with a lead?”
Solution:
“This software automates it. Create professional invoices in 2 minutes. Schedule a month of social media posts in 1 hour. Track every customer interaction. Never lose a lead again.”
Demo:
“Let me show you.” [Open the software on your phone] “See how easy this is? You enter the customer details, click ‘generate invoice,’ and it’s done. Professional. Branded. Sent.”
Pricing and Commission
| Software Type | Price | Your 25% | Recurring? |
|---|---|---|---|
| Basic tools | ₦1,000 | ₦250 | No |
| Professional tools | ₦10,000 | ₦2,500 | Sometimes |
| Annual licenses | ₦30,000/year | ₦7,500 | Yes |
| Enterprise suites | ₦50,000/year | ₦12,500 | Yes |