3.13 Courses

What They Are

Structured online learning programs with multiple lessons, assignments, quizzes, and certificates. These go deeper than single ebooks or videos.

Examples:
  • “Complete Digital Marketing Masterclass” (20 lessons)
  • “WordPress Website Development from Zero to Hero” (15 lessons)
  • “Graphic Design for Non-Designers” (12 lessons)
  • “Social Media Management Certification” (10 lessons + exam)

The Investment Angle

Opening:
“How much does a university course cost? ₦100,000? ₦500,000? And how much of it is theory you’ll never use?”
Value Stack:
“This course is ₦25,000. It includes:
  • 20 video lessons you can watch anytime
  • Downloadable templates and resources
  • Assignments that build your actual portfolio
  • A certificate you can show employers or clients
  • Lifetime access — including future updates
  • Access to a community of learners”
The Comparison:
“A similar course at a training center would cost ₦80,000 plus transportation, plus missing work. This is ₦25,000. In your home. On your phone. Whenever you want.”
The ROI:
“If this course helps you land one client worth ₦50,000, it paid for itself twice over. If it helps you get a job paying ₦50,000 more per month, it paid for itself in the first paycheck.”

Pricing and Commission

Course Type Price Your 25% Best For
Short courses (5-10 lessons) ₦5,000 ₦1,250 Beginners
Comprehensive courses ₦25,000 ₦6,250 Serious learners
Certification programs ₦50,000 ₦12,500 Career builders
Corporate training packages ₦200,000 ₦50,000 Companies
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