Why the Service + Product Mix Matters
Smart affiliate marketers use both services and products. Here’s why:
| Strategy | Services | Products |
|---|---|---|
| Price Point | High (₦5,000 – ₦1,000,000) | Low (₦500 – ₦50,000) |
| Decision Time | Longer (needs trust) | Shorter (impulse-friendly) |
| Commission Size | Big (up to ₦250,000) | Small (up to ₦12,500) |
| Volume Potential | Lower | Higher |
| Trust Building | Requires prior relationship | Can build the relationship |
The Ladder Strategy:
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Sell a ₦2,000 ebook to a cold lead (low risk, builds trust)
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Follow up with a ₦15,000 template or graphic pack
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Once they see value, propose a ₦100,000 service or monthly retainer
This is how you turn a ₦500 customer into a ₦500,000 client.