Making Your Decision — A Practical Framework

Use this checklist to determine your current tier:
 
Question If Yes Tier Needed
Do you handle fewer than 50 customer messages per day? Yes Business App
Is your team just you or one other person? Yes Business App
Do you sell fewer than 100 products? Yes Business App
Are you testing WhatsApp for the first time? Yes Business App
Do you need to send messages to more than 256 people at once? Yes API
Do multiple team members need access simultaneously? Yes API
Do you use a CRM, e-commerce platform, or help desk software? Yes API
Do you want chatbots to handle customer conversations? Yes API
Do you need detailed reports on message performance? Yes API
Do you want the green verification badge? Yes API
Are you handling sensitive customer data requiring compliance? Yes API
 
Scoring:
  • Mostly Business App answers: Start with the free app. Upgrade when you hit limits.
  • Mixed answers: Start with the Business App, but plan your API migration within 6 months.
  • Mostly API answers: Go directly to the API with a certified BSP.

 

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