Module 5 Workbook

Exercise 1: Message Category Audit

Review your last 20 outbound messages. Categorize each correctly. Did any marketing messages masquerade as utility? Fix categorization to optimize costs.

Message Intended Category Actual Category Cost Impact Correction Needed
         

Exercise 2: Segment Definition

Define your initial 4 segments. For each:
  • Name
  • Criteria for inclusion
  • Typical message frequency
  • Content preferences
  • Example message

Exercise 3: Timing Analysis

Review your message performance data. Identify:
  • Best day of the week for opens
  • Best time of day for responses
  • Worst performing send times
  • Plan for an A/B test of 2 different times

Exercise 4: Campaign Blueprint

Plan one complete broadcast campaign:
  • Objective
  • Segment
  • Message draft (with personalization)
  • Send time
  • Success metrics
  • Follow-up sequence

Exercise 5: Content Upgrade

Rewrite a generic promotional message into a value-first, personalized message with a single CTA and an easy response.
Before:
“Hi! We have a sale. Buy now! 20% off everything. Shop here: [link]”
After:
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