Strategic Positioning (Module 1)
Week 1-2 Priorities:
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Complete your Ideal Customer Profile using the template from Module 1
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Write and test your Unique Value Proposition against the four tests
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Create your perceptual map and identify your positioning gap
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Select and document your business model
Deliverable: Strategic Summary Document that guides every subsequent decision.
Digital Infrastructure (Module 2)
Week 2-4 Priorities:
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Build or redesign your website hub with essential pages
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Implement analytics tracking (Google Analytics 4, Search Console)
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Set up an email marketing platform and basic automation
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Select your primary spoke platforms based on the selection framework
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Ensure mobile responsiveness and fast loading speeds
Deliverable: Functional digital ecosystem with operational tracking.
Content & Traffic Launch (Modules 3-4)
Week 3-6 Priorities:
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Publish your first content pillar with supporting cluster content
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Create your primary lead magnet and content upgrade
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Set up basic SEO fundamentals for your key pages
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Launch one paid traffic test or organic social strategy
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Begin building your initial email list
Deliverable: Live content attracting first visitors and subscribers.
Quick Win Focus
During Phase 1, prioritize actions that generate visible results quickly. These early wins build momentum and validate your direction.
Quick Win Examples:
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A lead magnet that converts website visitors to subscribers
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A small paid ad test that drives first conversions
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A guest post or partnership that brings targeted traffic
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A simple email welcome sequence that engages new subscribers
Phase 1 Success Metrics:
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Strategic positioning documented and tested
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Website is live with core pages and tracking
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First content pillar published
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Initial email list growing (target: 100-500 subscribers)
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First traffic flowing from at least one channel