The Email Marketing Workbook
Complete these exercises to design your email marketing system before moving to Module 7.
Exercise 1: Lead Magnet Design
Design three potential lead magnets for your business. For each, specify:
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The specific audience segment it targets
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The exact problem it solves
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The format and delivery method
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The perceived value proposition
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How it connects to your paid offerings
Select your strongest lead magnet and write the signup page copy.
Exercise 2: Welcome Series Outline
Write a 5-email welcome series outline. For each email, specify:
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Send timing
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Subject line
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Primary purpose
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Key content points
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Desired action
Ensure the series builds trust before introducing any promotional content.
Exercise 3: Segmentation Plan
Identify the three most important segments for your business. For each segment, describe:
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Defining characteristics
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Typical interests and needs
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Appropriate message frequency
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Content and offer types that resonate
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How you will identify and assign subscribers to this segment
Exercise 4: Automation Map
Map one complete automated sequence beyond the welcome series. Options include:
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Abandoned cart recovery
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Post-purchase onboarding
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Re-engagement for inactive subscribers
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Educational course delivery
Specify the triggers, timing, content, and desired outcomes for each step.
Exercise 5: Deliverability Audit
Evaluate your current or planned email setup:
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Do you have SPF, DKIM, and DMARC implemented?
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What is your current or target sender reputation?
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How will you monitor delivery, open, click, bounce, and spam rates?
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What is your list cleaning schedule?
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How will you handle inactive subscribers?