The Conversion Optimization Workbook
Complete these exercises to design your conversion strategy before moving to Module 6.
Exercise 1: Friction Audit
Select your most important conversion path. Map every step from entry to completion. Identify at least five potential friction points. For each, describe the impact and propose a specific reduction strategy.
Exercise 2: Landing Page Design
Design a landing page for one of your key offers. Include all ten elements from Lesson 5.3. Write the headline, subheadline, benefit sections, objection handlers, and CTAs. Sketch or describe the visual layout.
Exercise 3: Copywriting Practice
Write three versions of conversion copy for the same offer:
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One using the PAS framework
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One using the AIDA framework
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One using the BAB framework
Test each by reading aloud. Which feels most persuasive for your specific audience?
Exercise 4: Customer Journey Map
Map your customer journey through all six stages. For each stage, identify:
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The customer’s primary question or concern
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The content or experience you currently provide
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The conversion goal for that stage
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Any gaps where you lack appropriate content or offers
Exercise 5: A/B Test Plan
Design one A/B test for a key page or email. Include:
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The element being tested
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Your hypothesis with reasoning
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How will you measure success
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The minimum sample size and duration
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What you will do based on each possible outcome