The Traffic Acquisition Workbook
Complete these exercises to design your traffic acquisition strategy before moving to Module 5.
Exercise 1: Current Traffic Audit
If you have existing traffic, analyze your current sources. What percentage comes from organic search, direct/email, paid, and social/referral? Identify which channel is most over-dependent. Calculate your current CAC and estimated LTV if possible.
Exercise 2: SEO Opportunity Assessment
Use a keyword research tool to identify ten keywords relevant to your business. For each, note:
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Monthly search volume
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Current competition level
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Your ability to create superior content
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Priority for targeting
Select your top three keywords and outline the content you would create to rank for each.
Exercise 3: Paid Advertising Plan
Choose one paid advertising platform appropriate for your audience. Design a basic campaign structure:
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Campaign objective
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Target audience description
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Budget and duration
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Three ad variations to test
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Success metrics and targets
Calculate the maximum CAC your business can afford based on your pricing and margins.
Exercise 4: Social Media Strategy
Select one organic social platform to focus on. Research its current algorithm priorities. Create a two-week content plan with:
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Post types and topics
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Posting schedule
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Engagement tactics
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Metrics to track
Exercise 5: Partnership Opportunity Map
List five potential referral, affiliate, or strategic partners. For each, describe:
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Their audience and how it overlaps with yours
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What you could offer them
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What they could offer you
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The first step to initiate contact