Conversion Optimization (Module 5)
Week 7-10 Priorities:
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Conduct a friction audit on your key conversion paths
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Design and test landing pages for your lead magnet and core offer
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Implement persuasive copywriting on critical pages
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Set up first A/B tests on headlines, CTAs, or form length
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Map your customer journey and identify the biggest leakage point
Deliverable: Improved conversion rates on key pages with test results documented.
Email Systems & Automation (Module 6)
Week 8-11 Priorities:
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Build a complete welcome series for new subscribers
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Create an educational email sequence delivering ongoing value
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Implement segmentation based on lead magnet source or behavior
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Set up first behavioral trigger (abandoned cart, content engagement)
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Monitor and optimize deliverability metrics
Deliverable: Automated email sequences nurturing subscribers toward conversion.
Analytics & Dashboards (Module 7)
Week 9-12 Priorities:
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Define your North Star Metric and supporting metrics
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Build an essential metrics dashboard showing trends
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Implement funnel analytics tracking micro-conversions
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Conduct the first cohort analysis on subscriber or customer groups
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Establish weekly and monthly review rhythms
Deliverable: Data-driven decision making with clear metrics and regular review.
Phase 2 Success Metrics:**
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Conversion rate improvements from A/B tests
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Email sequences generating opens, clicks, and sales
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Dashboard is operational with a weekly review habit
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Funnel leakage point identified and improvement implemented
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Customer acquisition cost and lifetime value calculated